艾凯数据研究中心,专注行业市场研究分析
摘要
Why buy this report
Get insight into trends in market performance
Pinpoint growth sectors and identify factors driving change
Identify market and brand leaders and understand the competitive environment
Regional coverage
Western Europe; Eastern Europe; North America; Latin America; Asia-Pacific; Oceania; Africa and the Middle East
目录及图表
EXECUTIVE BRIEFING
GLOBAL TRAVEL AND TOURISM ENDURES WAVE OF NEGATIVITY
LCCS REINVENT THEMSELVES
BOUTIQUE HOTELS: INNOVATIVE AND PROFITABLE CONCEPT
HEALTH & WELLNESS EXPANDS FURTHER INTO TRAVEL AND TOURISM
THINKING GREEN
ONLINE TRAVEL: NEVER ENDING BATTLE
PROSPECTS
DEMANDS OF THE MODERN TRAVELLER
CONSUMER LIFESTYLES – A POSITIVE INFLUENCE
Holidaying at Home
Life-Enriching Experiences to Make Up for Little Time
Cocooning: A Getaway from Chaotic Lifestyles
OUTLOOK ON CONSUMER LIFESTYLES
Short Trips Reshape Industry Offers
Upscale Tourism on the Rise
Cocooning Lite
CONSUMER SEGMENTATION DRIVES GROWTH
Middle Class Revolution
Keeping an Eye on Generation Y
Sizable Baby-Boomer Market
DINKs on the Rise
The Swing Generation
Empowered Tweens
Singles
CONSUMER SEGMENTATION OUTLOOK
Greater Access to Credit Set to Boost Middle Class Spending
Young Consumers in the Spotlight
Intergenerational Travel Set to Grow
IMPACT OF CONSUMER SEGMENTATION
Booming Middle Class: Twofold Impact?
Tailored Appeal
Baby Boomers Set to Boost Luxury Travel?
NICHE TOURISM BENEFITS
Wine and Culinary Tourism
“Voluntourism”
Gays and Lesbians: Pot of Gold
Niche Cruises
Sports Travellers
Adventure tourism
Nostalgia Tourism
OUTLOOK OF NICHE TOURISM
Trustworthy and Straightforward Messages to Cater to Specific Segments
IMPACT OF NICHE TOURISM
Developing Culinary Tourism
Eating Destinations
GREEN TOURISM
THE SUSTAINABILITY FACTOR
“Green” Consumers
Purchasing Behaviour
Top 10 “Eco-Friendly” Destinations
Airlines Look to Offset Carbon Emissions
Car Rental Companies Add Hybrids
Hotels Tackle Sustainability
OUTLOOK OF THE SUSTAINABILITY FACTOR
Do Benefits Outweigh Costs?
IMPACT OF THE SUSTAINABILITY FACTOR
“Green” Will Go Mainstream
Integrating Supply and Demand
ROAD TO CERTIFICATION
“Greenwashing”
Certification Programmes
EU Sets Clear Rules for Airlines
FUTURE OF CERTIFICATION
IMPACT OF CERTIFICATION
ONLINE TRAVEL BOOKING DYNAMIC
ONLINE VERSUS OFFLINE – THE BATTLE CONTINUES ON ALL FRONTS
Off-line Travel Agencies versus the Internet
Online Travel Agents versus Industry Suppliers
Industry suppliers pose a competitive threat...
...but online travel retailers respond
The Rise of Meta Search Engines
Table 1 Internet as % of Sales 2001-2006
FUTURE OF ONLINE TRAVEL
Strong Growth Ahead
Developing Countries Set to be the Most Dynamic
Table 2 Internet as % of Sales 2006-2011
IMPACT OF ONLINE TRAVEL BOOKING
SOCIAL MEDIA BUZZ
From Web 2.0...
... to a Web Revolution
FUTURE OF SOCIAL MEDIA
IMPACT OF SOCIAL MEDIA
The Growing Power of the Internet
INNOVATION TO OVERCOME GROWTH OBSTACLES
Mobile Revolution
FUTURE OF INNOVATION
Mobile Phone Penetration Increasing
IMPACT OF INNOVATION
Increased complexity...
... and Competition
