数据来源与研究方法：
- 对行业内相关的专家、厂商、渠道商、业务（销售）人员及客户进行访谈，获取最新的一手市场资料；
- 艾凯咨询集团对长期监测采集的数据资料；
- 行业协会、国家统计局、海关总署、国家发改委、工商总局等政府部门和官方机构的数据与资料；
- 行业公开信息；
- 行业企业及上、下游企业的季报、年报和其它公开信息；
- 各类中英文期刊数据库、图书馆、科研院所、高等院校的文献资料；
- 行业资深专家公开发表的观点；
- 对行业的重要数据指标进行连续性对比，反映行业发展趋势；
- 通过专家咨询、小组讨论、桌面研究等方法对核心数据和观点进行反复论证。
报告简介：
摘要
The U.S. Women's wear Product Lines report is a leading publication that features 2008 current and 2009 forecast estimates on the sales of 16 Women's wear Product Lines for 7 retail channels.
Sales data is offered for the United States (nationally) and for all 50 U.S. States.
The report includes industry definition, 5-year historical trends on product lines sales.
Also included is a Summary Chapter and an Appendix with Definitions & Terms
The 16 Product Categories covered in the report include:
- Women's Wear
- Fur Garments
- Dresses
- Coats/Outerwear
- Suits/Blazers
- Slacks/Jeans
- Shirts/Sweaters
- Sports Apparel
- Hosiery/Socks
- Bras/Panties
- Lingerie/Sleepwear
- Hats/Wigs
- Accessories/Bags
- Accessories/Bags
- Sweat Tops/Pants
- Uniforms
目录及图表
The 7 Retail Channels covered in the report include:
- Men's clothing stores
- Women's clothing stores
- Family clothing stores
- Department stores
- Warehouse clubs & Supercenters
- Electronic shopping & Mail-order
- Book stores
The report features:
- 2008 product line sales estimates for each retail channel
- 2009 forecast product line sales for each retail channel
- 5-year trend of sales totals for each retail channel
- Product line sales by 9 company size categories (by employee size of company)
- 2008 product line sales estimates for each retail channel for all 50 U.S. States
- Industry definitions and descriptions
- Summary matrix of product lines and retail sales channels
Managers, planners, and market researchers use this information for a variety of activities:
- Sizing markets and segments ?You can estimate the size of the regional markets you sell in and your company抯 market penetration into that market. You can do the same with the market segments in which you participate.
- Sales territory potential ?You can estimate your market penetration and also the market potential in any regional area or market segment.
- Sales forecasting ?With the estimates on the size of the industry, market researchers supporting a sales force can then estimate and forecast the future size of the industry.
- Advertising strategies ?You can use this information for forecasting and estimating sales potential and target advertising campaigns.
- Competitive analysis ?You will use the information to locate your possible competitors (if it is not already known), to estimate their size, growth and strengths and weaknesses and to see what market segments in which they participate.
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