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报告简介：

保加利亚水果蔬菜汁市场分析报告

摘要

Fruit/Vegetable Juice in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change.

目录及图表

Why buy this report

  • Get insight into trends in market performance
  • Pinpoint growth sectors and identify factors driving change
  • Identify market and brand leaders and understand the competitive environment

Product coverage

100% juice; Fruit-flavoured drinks (no juice content); Juice drinks (up to 24% juice); Nectars (25-99% juice)

Table of contents

SOFT DRINKS IN BULGARIA : MARKET INSIGHT

EXECUTIVE SUMMARY

Volume growth continues to slow

Consumers are increasingly attracted to products with a healthy image

Soft drinks market divided up between the multinational and local companies

Off-trade commands greater volume share

Soft drinks volume growth expected to slow down during the forecast period

KEY TRENDS AND DEVELOPMENTS

Market Merger and Acquisition Activity

Greater concentration in soft drinks

Health and wellness concerns on the rise in the Bulgarian market

Warm weather and positive growth in on-trade sales boost soft drinks development

Consolidation in retail trade expected to boost soft drinks sales

MARKET DATA

Table 1 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2002-2007

Table 2 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2002-2007

Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2002-2007

Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2002-2007

Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007

Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Sector: % Volume 2007

Table 7 Off-trade vs On-trade Sales of Soft Drinks by Sector: Value 2007

Table 8 Off-trade vs On-trade Sales of Soft Drinks by Sector: % Value 2007

Table 9 Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2002-2007

Table 10 Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2002-2007

Table 11 Off-trade Sales of Soft Drinks by Sector: Value 2002-2007

Table 12 Off-trade Sales of Soft Drinks by Sector: % Value Growth 2002-2007

Table 13 Company Shares of Off-trade Soft Drinks (as sold) by Volume 2003-2007

Table 14 Brand Shares of Off-trade Soft Drinks (as sold) by Volume 2004-2007

Table 15 Company Shares of Off-trade Soft Drinks (RTD) by Volume 2003-2007

Table 16 Brand Shares of Off-trade Soft Drinks (RTD) by Volume 2004-2007

Table 17 Company Shares of Off-trade Soft Drinks by Value 2003-2007

Table 18 Brand Shares of Off-trade Soft Drinks by Value 2004-2007

Table 19 Off-trade Sales of Soft Drinks by Sector and Distribution Format: % Analysis 2007

Table 20 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2007-2012

Table 21 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2007-2012

Table 22 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2007-2012

Table 23 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2007-2012

Table 24 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: Volume 2007-2012

Table 25 Forecast Off-trade Sales of Soft Drinks (as sold) by Sector: % Volume Growth 2007-2012

Table 26 Forecast Off-trade Sales of Soft Drinks by Sector: Value 2007-2012

Table 27 Forecast Off-trade Sales of Soft Drinks by Sector: % Value Growth 2007-2012

APPENDIX

Published Data Comparisons

Table 28 Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2002-2007

Table 29 Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2002-2007

Table 30 Company Shares of Liquid Concentrates (as sold) by Off-trade Volume 2003-2007

Table 31 Brand Shares of Liquid Concentrates (as sold) by Off-trade Volume 2004-2007

Table 32 Company Shares of Powder Concentrates (as sold) by Off-trade Volume 2003-2007

Table 33 Brand Shares of Powder Concentrates (as sold) by Off-trade Volume 2004-2007

Table 34 Company Shares of Concentrates (RTD) by Off-trade Volume 2003-2007

Table 35 Brand Shares of Concentrates (RTD) by Off-trade Volume 2004-2007

Table 36 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: Volume 2007-2012

Table 37 Forecast Off-trade Sales of Concentrates (RTD) by Subsector: % Volume Growth 2007-2012

DEFINITIONS

Summary 1 Research Sources

LOCAL COMPANY PROFILES - BULGARIA

ASPASIA 92 OOD - SOFT DRINKS - BULGARIA

STRATEGIC DIRECTION

KEY FACTS

Summary 2 Aspasia 92 OOD: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 3 Aspasia 92 OOD: Competitive Position 2007

DEVIN AD - SOFT DRINKS - BULGARIA

STRATEGIC DIRECTION

KEY FACTS

Summary 4 Devin AD: Key Facts

Summary 5 Devin AD: Operational Indicators

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 6 Devin AD: Competitive Position 2007

NOVA TRADE OOD - SOFT DRINKS - BULGARIA

STRATEGIC DIRECTION

KEY FACTS

Summary 7 Nova Trade OOD: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 8 Nova Trade OOD: Competitive Position 2007

TYMBARK BULGARIA EOOD - SOFT DRINKS - BULGARIA

STRATEGIC DIRECTION

KEY FACTS

Summary 9 Tymbark Bulgaria EOOD: Key Facts

COMPANY BACKGROUND

PRODUCTION

COMPETITIVE POSITIONING

Summary 10 Tymbark Bulgaria EOOD: Competitive Position 2007

FRUIT/VEGETABLE JUICE IN BULGARIA

HEADLINES

TRENDS

COMPETITIVE LANDSCAPE

PROSPECTS

SECTOR DATA

Table 38 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2002-2007

Table 39 Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2002-2007

Table 40 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2002-2007

Table 41 Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2002-2007

Table 42 Leading Flavours for 100% Juice: % Volume Breakdown 2003-2007

Table 43 Leading Flavours for Nectars (25-99% Juice): % Volume Breakdown 2003-2007

Table 44 Leading Flavours for Juice Drinks (up to 24% Juice): % Volume Breakdown 2003-2007

Table 45 Leading Flavours for Fruit-flavoured Drinks (No Juice Content): % Volume Breakdown 2003-2007

Table 46 % Share of Smoothies in 100% Juice and Nectars (25-99% Juice): Off-trade Value 2006

Table 47 Company Shares of Fruit/Vegetable Juice by Off-trade Volume 2003-2007

Table 48 Brand Shares of Fruit/Vegetable Juice by Off-trade Volume 2004-2007

Table 49 Company Shares of Fruit/Vegetable Juice by Off-trade Value 2003-2007

Table 50 Brand Shares of Fruit/Vegetable Juice by Off-trade Value 2004-2007

Table 51 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Volume 2007-2012

Table 52 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: Value 2007-2012

Table 53 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Volume Growth 2007-2012

Table 54 Forecast Off-trade Sales of Fruit/Vegetable Juice by Subsector: % Value Growth 2007-2012


水果蔬菜汁保加利亚